Behind the Brand

What Makes Glacier’s Goodies Different?

Goat milk, gut-friendly recipes, everyday enrichment, and a love of good design. Here’s a closer look at the ideas that shape Glacier’s Goodies.

What Makes Glacier’s Goodies Different?

Glacier’s Goodies has evolved quite a bit since I first began making treats for Glacier, but the idea behind the brand has stayed surprisingly consistent: make everyday goodies for dogs with a little more intention behind them.

Glacier has always had a sensitive stomach, so I became interested early on in the ingredients that went into the treats I was making for her. At the same time, my own experiences had led me down a much deeper rabbit hole of researching food and ingredients—something I'll share more about in the story behind Glacier’s Goodies.

Eventually, that research led me to goat milk.

 

Goat Milk at the Heart of It

Goat milk became the foundation I wanted to build around.

It's an ingredient you'll now find throughout Glacier’s Goodies, paired with familiar ingredients like pumpkin, flaxseed, peanut, banana, berries and vegetables.

It also helped shape what we mean when we call our products gut-friendly.

For us, gut-friendly isn't about promising that one ingredient will work for every dog. It's a philosophy we use when developing our goodies: starting with ingredients we're intentional about and creating products with sensitive stomachs like Glacier's in mind.

And as the brand has grown, goat milk has become part of our identity in more ways than one.


Made for Everyday Life With Your Dog

My earliest experiments were anything but everyday.

I made dog-friendly cannolis, donuts, cupcakes and even chocolate-bar-style treats. They gave me a creative outlet and helped me experiment with what dog treats could look like.

But eventually, I realized I wasn't trying to create something dogs only got for birthdays and special occasions.

I wanted Glacier’s Goodies to be part of the everyday.

That idea still guides what we make now—whether it's a treat after a walk, a topper sprinkled over dinner, or something used to turn mealtime into enrichment.

The products have changed. The idea hasn't.


Designed Differently, Too

I'm a designer and illustrator by trade, so the way Glacier’s Goodies looks has never felt separate from the products themselves.

I approach the brand the same way I approached design professionally: thinking about how something works, how it looks, how someone interacts with it, and all the little details that make the experience feel complete.

That perspective influences everything from our illustrated packaging to the products themselves.

I don't think something has to choose between being functional and being fun to live with.

And that's becoming an even bigger part of Glacier’s Goodies as we grow.

 

Small-Batch by Design

Our goodies are produced in small batches, which gives us room to develop, refine and introduce products without losing sight of what made the brand special in the first place.

Our biscuits are gently dehydrated for their signature crunchy texture. Our toppers make it easy to add a little something extra to meals and enrichment. And every new product has to make sense alongside the things we already make.

We aren't interested in adding something just to have more things to sell.

It has to feel like Glacier’s Goodies.

 

Still Evolving

Glacier’s Goodies looks very different from those first experiments in my kitchen—and I hope it continues to.

What hasn't changed is the combination at the center of it: goat milk, gut-friendly recipes, everyday enrichment, and a designer's eye for making ordinary things a little more fun.

There are plenty more goodies to come.